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Why 85% of consumers prefer 100% cotton shirts?

Why 85% of consumers prefer 100% cotton shirts?

Dec 03, 2025

Fatmata Elba

Global data shows 85% of consumers prefer cotton, and 65% will pay more for natural fibers—making cotton the smart choice for comfort, quality, and printability.

Why Cotton Works for Your Brand:

  • Superior Prints: Natural fibers absorb ink evenly, giving vibrant, detailed designs.

  • Premium Appeal: Pima or organic cotton allows you to justify higher prices.

  • Sustainability Sells: Eco-friendly cotton connects with conscious consumers.

  • Storytelling Boosts Value: Share the journey of your cotton to build loyalty.

  • Smart Blends: Use cotton-poly blends for sportswear and moisture-wicking needs.

Key Tip: Design in sRGB, order samples, and always highlight your 100% cotton quality—your customers will notice the difference.

With Zizi Creation, your custom t-shirts aren’t just apparel—they’re a premium, sustainable, and highly marketable product.